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用户思维 | LinkedIn被集体诉讼的背后,是否应该为用户改变相关策略?

2015-10-03 11:56:18 0 产品思维, 职场思维 |

摘要:因为近似于骚扰的垃圾邮件,LinkedIn不得不面临被集体诉讼的局面,甚至LinkedIn向用户发送了邮件说明了这次的诉讼事件。


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LinkedIn公司

如果你也用过职场社交服务 LinkedIn 的 “Add Connections” 功能,恐怕你的朋友一定很讨厌你——LinkedIn 会获取使用你邮箱的权限,然后给你所有的邮箱联系人发一封邮件,告诉他们:Hi,我注册 LinkedIn 了,你为什么不一起呢?

就是因为这样近似于骚扰的垃圾邮件功能,LinkedIn 在美国成为了一桩集体诉讼的被告者,罪名是发送垃圾邮件和侵犯隐私……原告指出,Add Connections 功能没有像说的那样只发出了一封邮件,而是发出了两封邮件。这多出的一封,在法律上很容易被判定为垃圾邮件。

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LinkedIn 坚持宣称自己没有过错,但还是选择乖乖交钱和原告和解。按照和解协议,这家公司将需要偿付总计 1300 万美元的和解赔偿金,包括大约325万美元的律师费用,和原告团中每位原告美元的赔偿——每位原告可获得的和解赔偿金,照原告的总数量计算,最高不超过 1500 美元,最低不低于 10 美元。和解协议还提到,如果最终原告总数太多,导致每位原告收到的和解赔偿金的金额太小,出现不“经济”的情况,LinkedIn 还将额外提供 75 万美元来帮助更好地偿付和解赔偿金。

而 LinkedIn 向自己的用户告知这起案件的方式也十分……有病……

就在上周五,LinkedIn 向所有在 2011 年 9 月 17 日到 2014 年 10 月 31 日之间可能使用过 Add Connection 服务的用户,发送了一封邮件……告知了自己被集体诉讼的情况……

以下是邮件原文:

You are receiving this e-mail because you may have used LinkedIn’s Add Connections feature between September 17, 2011 and October 31, 2014.

A federal court authorized this Notice. This is not a solicitation from a lawyer.

Why did I get this notice?

This Notice relates to a proposed settlement (“Settlement”) of a class action lawsuit (“Action”) against LinkedIn Corporation (“LinkedIn”) based on LinkedIn’s alleged improper use of a service called “Add Connections” to grow its member base.

What is the Action about?

The Action challenges LinkedIn’s use of a service called Add Connections to grow its member base. Add Connections allows LinkedIn members to import contacts from their external email accounts and email connection invitations to one or more of those contacts inviting them to connect on LinkedIn. If a connection invitation is not accepted within a certain period of time, up to two “reminder emails” are sent reminding the recipient that the connection invitation is pending. The Court found that members consented to importing their contacts and sending the connection invitation, but did not find that members consented to LinkedIn sending the two reminder emails. The Plaintiffs contend that LinkedIn members did not consent to the use of their names and likenesses in those reminder emails. LinkedIn denies these allegations and any and all wrongdoing or liability. No court or other entity has made a judgment or other determination of any liability.

What relief does the Settlement provide?

LinkedIn has revised disclosures, clarifying that up to two reminders are sent for each connection invitation so members can make fully-informed decisions before sending a connection invitation. In addition, by the end of 2015, LinkedIn will implement new functionality allowing members to stop reminders from being sent by canceling the connection invitation. LinkedIn has also agreed to pay $13 million into a fund that can be used, in part, to make payments to members of the Settlement Class who file approved claims. Attorneys representing the Settlement Class will petition the Court for payment of the following from the fund: (1) reasonable attorneys’ fees, expenses, and costs up to a maximum of $3,250,000, and (2) service awards for the Plaintiffs up to a maximum of $1,500 each. The payment amount for members of the Settlement Class who file approved claims will be calculated on a pro rata basis, which means that it will depend on the total number of approved claims. If the number of approved claims results in a payment amount of less than $10, LinkedIn will pay an additional amount up to $750,000 into the fund. If the pro rata amount is so small that it cannot be distributed in a way that is economically feasible, payments will be made, instead, to Cy Pres Recipients selected by the Parties and approved by the Court. No one knows in advance whether or in what amount payments will be made to claimants.

邮件原文翻译:

您收到此电子邮件,因为您可能使用LinkedIn的添加连接2011年9月17日和2014年10月31日之间的功能。

联邦法院授权本通知。这是不是从一个律师的询价。

为什么我得到这个通知?

本公告涉​​及集体诉讼(“行动”)对LinkedIn公司(“LinkedIn”)的基础上LinkedIn的指控的不当使用一个名为“添加链接”,以扩大其成员基本服务的一事一议解决(“结算”)。

什么是关于行动?

行动挑战LinkedIn的使用服务的称为添加链接扩大其成员基础。添加连接允许LinkedIn成员导入从外部电子邮件帐户和电子邮件连接邀请联系人到一个或多个这些接触,邀请他们连接在LinkedIn的。如果连接的邀请是不是在一定的时间期限内接受,最多两个“的提醒邮件”发送提醒的是,连接邀请正在等待收件人。法院认为,成员国同意其导入联系人和发送连接邀请,但没有发现成员同意LinkedIn发送提醒电子邮件。原告声称,LinkedIn会员不同意这些提醒邮件使用他们的名字和肖像的。 LinkedIn否认这些指控的任何和所有的过错或责任。没有法院或其他实体作出的判决或其他决定的任何责任。

并结算提供哪些救济?

LinkedIn已修订披露,澄清了两个提醒发送的每个连接邀请,所以大家可以发送连接邀请之前进行充分的决策。此外,到2015年年底,LinkedIn将实施新的功能,允许成员被发送通过取消连接邀请停止提醒。 LinkedIn还同意支付$ 13个百万入,可用于基金,在某种程度上,使支付结算类谁批准文件要求的成员。代表的和解集体将诉请法院申请支付从基金以下的律师:(1)合理的律师费,费用和成本最多的$ 3,250,000,和(2)服务奖为原告最多每个$ 1500元。对于谁批准文件索赔的和解集体成员的付款金额将计算按比例计算,这意味着,这将取决于核准索赔的总数目。如果获得批准索赔结果小于$ 10的支付金额的数量,LinkedIn将支付额外的金额高达 – $ 750,000到该基金。如果它不能及时散发的方式,在经济上是可行的按比例分配数量是如此之小,款项将作出,而是由法庭缔约方选定并批准赛扬普雷斯收件人。没有人能事先知道是否或在何种付款金额将作出索赔。(本文由谷歌翻译,如有错误请及时指正)

来源:Buzzfeed

(from:光谱,PingWest中文网,IT思维,www.itsiwei.com)


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